Attention Based PMPs

in Partnership with Lumen

Are you ready to capture your consumer's attention on CTV and ensure your media is equipped to do so? Sage Edson walks you through how you can do just that by using our first-to-market high attention CTV PMPs made in partnership with Lumen.

Attention Based PMPs in Partnership with Lumen

August 10, 2023

Attention measurement serves as a critical tool for advertisers, offering vital insights into campaign effectiveness by gauging the extent to which an ad captures and retains viewer attention.

Our comprehensive approach to attention-based campaigns encompasses pre-campaign creative analysis, activation through pioneering Connected TV (CTV) attention-based Private Marketplaces (PMPs), and detailed reporting for informed campaign optimization.

To ensure optimal results, attention is not only integrated into the creative process but also extends to selecting the most effective supply for audience engagement. Our high-attention-based PMPs leverage eye-tracking technology, panel data, and a sophisticated predictive engine from Lumen, a leading attention technology company, ensuring a strategic and data-driven approach to campaign activation through our DSP or SSP, depending on the advertiser's preference.