Express Display Optimization

Select from a limited list of features to create animated banner ads.

Additional Creative Direction

In general, the more assets and creative direction delivered, the better. Optional deliverables that are helpful: 

  • Websites or landing pages

  • Other display banner sizes

  • Other campaign collateral (i.e. social media assets)

 

Best practice is to select the display format and align on creative direction during the kick-off call. If there’s a specific vision in mind, let us know! If not, our team can pull inspiration from existing brand materials to create seamless animated banner ads.

Deliverables & Specs

Brand Asset Pack

  • Brand guidelines

  • Logos (vector-based graphics preferred)

  • Fonts


Campaign Collateral

  • High-res layered Photoshop files (PSD or PSB)

  • Preferred dimensions: 600×1200, 300×600, 300×250, 728×90, 320×50


Artwork & Product Imagery

  • High-res layered Photoshop files preferred (PSD or PSB)

  • Other File Types: AI, EPS, GIF, JPG, PNG, TIF

  • Image Color Mode: RGB


Copy Direction

  • Approved messaging

  • Call-to-Action text and destination URL

 

Note: Additional deliverables may be required depending on the selected ad format.

Production Timeline

5 business days

  • Production timeline begins from receipt of all client assets.

  • Allow 1-2 business days for revised mocks or demos per each feedback round.*

*Express units are templated, which means the layout and animations are locked. Once a format is selected for production, only minor design elements can be edited.

Production Process

Kick-off Call (KOC)

  • KOCs are always recommended for faster production timelines.

 Phase 1: Assets & Creative Direction

  • All assets must be delivered before moving to the next phase.

 Phase 2: Storyboard

  • Storyboard mocks must be client approved before moving to the next phase.

 Phase 3: Animation & Build

  • Animated demos must be client approved before moving to the next phase.

 Phase 4: Setup & Launch

Design Template

Photoshop templates are available if a client prefers to design the video concept within our Express layouts. If opting for this route, the production process starts at Phase 3 (Animation & Build). Templates can be provided upon request after kick-off calls. 

Solutions that help deliver better reach and performance

Unified yet flexible. Our solutions aren’t just built to help maximize your ROI, they’re also designed to be flexible for you to leverage holistically or however suits your needs. 

Nexxen SSP for Buyers

Our SSP goes beyond standard offerings and delivers curated supply, unique data and studio capabilities that empower you to maximize your ROI.

Nexxen DSP

Access the tools, differentiated data and unparalleled customer support to help make your omnichannel buying & measurement more effective in reaching your consumers.

Nexxen Studio

We’ll help you meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen.

Nexxen Discovery

Tap into our real-time marketing insights tool to better understand your audience, unlock new ones and boost your reach and performance through insight-informed activations.

Connect With Us

Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights.